Can a Tejano Star Restore Dems’ Power in South Texas?
In his bid to win a Trumpy congressional seat, Bobby Pulido is blending his moderate message with charismatic campaigning.
Bobby Pulido descended a staircase bedecked in flowers to face the quinceañara in her shimmering blue ball gown. Her magnificent hoop skirt swayed as the Tejano star-turned-South Texas Democratic congressional candidate launched into a rendition of “Hermoso Cariño.” It was Pulido’s second quince of four that night, part of a marathon run of birthdays, weddings, and even baptisms that have become the cornerstone of his campaign trail strategy. He finished with his hit song “Desvelado,” led the birthday girl by the hand around the dance floor, and gifted her a pink “Make Quinceañaras Great Again” hat.
After 30 years of performing across the United States and Mexico, the two-time Latin Grammy winner officially announced in September 2025 his bid to run for the 15th Congressional District, a newly remodeled majority-Latino South Texas district that’s anchored in McAlle…